Brand workshops
A series of complementary workshops designed to enhance your brand.
Brand Insight workshop
Our Brand Insight workshops are aimed at industry clients, and occasionally higher education professional courses in branding. The Brand Insight workshops follow a methodical, creative process of discovery and realization. Working together with your business’s top executives and brand guardians, the workshop aims to achieve clarity in the brand’s positioning, vision, personality and purpose—and to re-align (or fine-tune) the marketing strategy accordingly to help your brand engage better with its audience. Depending on the case, the workshops usually last 0.5-1.5 days.
Brand narrative for Native Design inspired by Native founder Morten Warren's organic and quirky work for Bowers & Wilkins.
Brand Story workshop
To be successful, brands should ideally have a compelling brand story to tell. Stories inspire, connect, engage and sell. Telling your brand's story, makes your brand more personal, and creates a connection. The workshop explores through self-discovery exercises based on tested story-telling theories like The 12 Archetypes and The 7 Basic Plots, and enriches them with some original brainstorming techniques and plenty of lateral thinking. The result is a mine of insights and content which can shape your brand's communication from advertising to micro-stories on social media. Good story-telling cuts through internet dross and grabs the attention of your audience.
Brand naming for Monaghan Mushrooms range of farm-grown mushrooms launched in the French market.
Brand Naming workshop
To be successful, brands should ideally have a compelling brand story to tell. Stories inspire, connect, engage and sell. Telling your brand's story, makes your brand more personal, and creates a connection. The workshop explores through self-discovery exercises based on tested story-telling theories like The 12 Archetypes and The 7 Basic Plots, and enriches them with some original brainstorming techniques and plenty of lateral thinking. The result is a mine of insights and content which can shape your brand's communication from advertising to micro-stories on social media. Good story-telling cuts through internet dross and grabs the attention of your audience.
Experiential guerilla marketing, part of the visitor journey at the Nokia World 2011 event, concept by Maria Lee Warren commissioned by us.
Brand Experience workshop
Also all important is your customer’s brand experience. The workshops will share concepts, tools and techniques for the creation of remarkable experiences, and the strategic and creative planning of your customers' journey. Each client's case is unique, with its own set of challenges and parameters, and the workshop will analyze the overall experience flow, identify potential problems, and include a creative process of ideation to improve any step in the customer journey, from online experience (UX/UI)to retail store concepts and/or after-sales service.